Welcome to the Heart of Horticulture
I’m passionate about our horticultural industry in Aotearoa and it’s incredible diversity. It’s a space filled with great people and ideas that combine every day to feed, shelter and support our communities.
The idea for FFFLAIR grew from this passion and the desire to bring the industry together to showcase and celebrate. It’s more than just a garden show. It’s where the heart of horticulture will be beating.
You will be inspired by the experts and personalities from across the country and around the globe as they descend on the 60-hectare emerald jewel that is Otaraua Park in the stunning Kapiti Coast.
Come lose yourself in magnificent avenues showcasing plant and food production from across this land, before visiting the stunning flower markets and awe-inspiring show gardens. It’ll be a great day out with live entertainment and the finest homegrown food and catering at every turn.
FFFLAIR is more than an event, it’s about leaving a living legacy in education and the environment. By simply coming to FFFLAIR you’ll be supporting new investment in public parks and horticultural pathways that will positively enhance communities and the places we live for generations to come.
To learn more about the goals and objectives for FFFLAIR please read about us below.
Ben Hoyle - Founder & Curator
Finding our Future with Flair
FFFLAIR is a new and ground breaking national event. It’s also the beginning of an international movement bringing together the leading lights of our horticultural industry and the related arts. It’s about inspiring creativity in design, and the sustainable way we produce food and live with plants, from the visual arts and exhibition gardens, to the tiny microorganisms and sustainable practices that make up and guide our modern ecosystems.
FFFLAIR is the home of horticultural excellence and creativity, set to international best practice and standards, and will evolve as the catalyst for positive changes and growth within the industry. It's the place in which the public of New Zealand can get up close and personal with horticulture, shaking hands across the growers gate while companies and individuals promote and connect, collaborate, and do business with one another.
The FFFLAIR Foundation will be a governing body that engages representatives across the horticultural sector, from growers and food producers, to creative designers and community leaders to ensure that the Foundation delivers on key goals and objectives.
FFFLAIR was officially launched at Southwards on the 28th of February 2019. You can view the launch here.
Our Goals & Objectives
Manaaki whenua, manaaki tangata, haere whakamua
Care for the land, care for the people, go forward
• Bring the benefits of horticulture to communities
• 20% more urban greenspace in 20 years
• Increased diversification and collaboration in horticulture and agriculture
• Inspire the next generation in horticulture
• Support Parks and Reserves maintenance and enhance the ecotourism experience
• Make Aotearoa the environmental world leader in sustainable horticulture
• Drive innovation and technology in horticulture
• Promote and invest in educational pathways
Horticulture supporting Horticulture
• A World class event : well organised, accessible, affordable, diverse, sustainable, educational and entertaining
• Demonstrate and share the principles of manaaki whenua and manaaki tangata
• Deliver an outstanding visitor experience
• Provide wide regional promotion
• Deliver a zero waste event and generate positive economic, environmental and social impacts to the community
• Offer seamless connectivity and encourage the use of public transport
• Kick start a horticultural pulse
• Initiate an environmental legacy
• Encourage people to enjoy the other activities on offer in the Wellington region
• Create a multi-use open space for public events and gatherings
• Revenue generated from the event supports the FFFLAIR Foundation key goals and objectives
Supporting the Super Forest
The Government is taking a leading role in the proliferation of forests throughout New Zealand with the ambitious target of one billion trees over a 10 year period (2018-2027). While achieving such a lofty goal requires enormous support and energy from both the public and private sector, the subsequent benefits to the environment through enhanced land use are immense. This is an inter-generational policy, something that not only develops employment in the primary horticulture sector here and now, but more importantly creates long term resilience both in the economy and environment through sustainable diversification.
The realisation of this collective forest will require the very best minds of our industry to be grafted with Government. From privately owned farms and forests, local and regional councils, iwi, commercial and community entities, these landowners provide the key to unlocking the full potential of our land mosaic.
We anticipate FFFLAIR becoming an important vector for Government and their affiliated partners to meet at the coalface of industry. A place to share strategies and engage directly with the public alongside potential stakeholders.